This collection of objects is the result of a collaboration between an industrial designer and a fashion designer: hard goods manufacturing techniques are applied to the creation of memorable objects for a brand that sells soft goods, and industrial design is inspired by fibers, textile machines, silhouettes and white garments.
Keywords: fashion design, experience design, branding
Sensory Branding – Tactile Marketing
White Story is an Australian clothing brand that focuses on creating experiences and emotional connections between their products and their customers. Clothing is very intimate, close to the skin, so this tactile invitation aims to introduce the new collection to its customers through touch.
From Soft Fabric to Hard Steel
This sculpture transforms the construction lines of the brand’s most iconic product into steel. Located at the White Story main office, it represents the four pillars of the brand’s artwork: purity, simplicity, authenticity and timelessness.
Prototyped in paper, fabricated in steel.
Folding Paper – Folding Clothes
This envelope aims to introduce customers to some of the details of the fabric foldings that are part of the White Story collections
